Emanuela Prandelli

Emanuela Prandelli is Associate Professor of Management at Bocconi University, where she is the Academic Director of the CEMS-MIM program.

She holds a Ph.D. in Management from Bocconi and served as a Research Assistant at St.Gallen University, year 1998, and at the Research Center on Technology, Innovation, and eCommerce of the Kellogg School of Management, Northwestern University, year1999. She was also Visiting Professor at Kellogg in 2001 and at WU Vienna University of Economics and Business in 2013.

She is Senior Lecturer at SDA Bocconi School of Management, where she teaches innovation management, marketing management and technology marketing.

In 2012 she won the “Innovation Excellence Award” in custom executive programs. In 2008 she was prized as the best teacher of the Marketing Department at SDA Bocconi in 2007. She also teaches Marketing Management and Digital & Interactive Marketing at the Master in Business Administration (MBA) and Marketing Management and Customer Relationship Management at the Master in Fashion, Design and Experience of SDA Bocconi. She finally teaches the course “Value Creation from a Customer Perspective” in the Luxury Track of the MBA program created in partnership with Bvlgari.

Her research focus regards collaborative marketing and open innovation, digital business and social media marketing. She has a special interest in exploring these topics in the fashion and luxury industry and in the publishing industry. She permanently develops her research projects in collaboration with the Kellogg School of Management of Northwestern University and the User Innovation Group of the MIT, Boston.

She published several national and international books and articles in leading international journals, such as Journal of Marketing, California Management Review, Organization Studies, Journal of Interactive Marketing, MIT Sloan Management Review, European Management Journal, Communications of the Association for Information Systems.

She won the 2001 Accenture Award for the best paper published in California Management Review in 2000. She also was Runner-up for the 2012 Carolyn Dexter Award for Best International Paper, Academy of Management Conference, for the Theo Scholler-Preis 2011, Munich Best Paper Award Innovation Management, and for the JIM’s 2006 Award for the Best Paper published in the Journal of Interactive Marketing in 2005.

Her Ph.D. Disseration was prized by Booz Allen & Hamilton and financed by the Marketing Science Institute of Cambridge. She also got the award for distinctive academic research from Bocconi University for the results achieved during the periods 2001-2003 and 2005-2007.