Edoardo Dal Negro
CEO Blinkup S.r.l.
University and Business Schools Senior Lecturer, speaker
Main Topics:
- Digital Marketing Strategies
- Digital Investment
- E-Commerce
- Tourism
- Hospitality
- Social Media Marketing
- Customer Relationship Management
- Digital communication expert
Professional Profile:
For over 12 years he has been dealing with Digital Marketing and online sales strategies in different sectors: Hospitality, IT and Insurance. He has held important roles for some multinationals, recently for the Accor hotel group as Head of Online Distribution for Italy, Greece, Israel and finally for Southern Europe managing the reference portals (Accor, Ibis, Mercure, Novotel, Mgallery, Pullman, Sofitel ) and defining the strategy, investments and online presence.
He subsequently developed as Digital Director the ecosystem for the new luxury hotel brand “The Dedica Anthology” (Hotel Boscolo) which has now become an integral part of the NH group, managing its web distribution and high-potential projects such as the integration of Salesforce. with the support of Deloitte for B2B and B2C sales.
Since 2017 he is a founding partner of Blinkup S.r.l. which aims to develop innovative products and services with high technological value, activities related to training and digital marketing for small and medium-sized businesses. From 2020, thanks to strategic partnerships for the company, the offer has been extended not only to Digital Marketing but also to HR / Counselling, Strategic / Operational Marketing and Communication.
Since 2014 he has held annual lectures at Italian Business Schools and universities as well as interventions at national, international and institutional conventions (House of Representatives) on the issues of E-Commerce, Digital Marketing and related to the definition of a clear strategy for optimizing web levers.
The continuous activities as speaker for conventions and training allows him to be an excellent interlocutor and source of inspiration for topics related to the digital world and the tourism sector.
Education:
- Executive Master in Strategic Marketing Management, IlSole24Ore Business school (2014)
- Master’s Degree in Marketing, Communication and Digital Media, IlSole24Ore Business school (2013)
- Bachelor Degree in Communication Sciences, Università Cattolica del Sacro Cuore (2008)
Academic Profile
- Master in Tourism and Hospitality Management, IlSole24Ore Business school (since 2014 – current)
- Master in Communication and Digital Media, IlSole24Ore Business school (since 2013 – current)
- Degree course in Tourism Sciences, adjunct professor “Aggregative Events”, Bicocca University (2021)
- Degree course in Tourism Sciences, adjunct professor “Tourism 4.0: the digital strategy for hospitality”, Bicocca University (2022)
- “International Tourism and Hospitality Management” course, International Academy of tourism and hospitality (from 2021 – current)
- Brand Reputation and Digital PR Course, IED University (from 2020 – present)
- Master “International Tourism and Hospitality), IULM University (since 2016 – present)
- Master “International Tourism and Hospitality – Revenue Management, IULM University (from 2020 – present)
Associated Partner
Associated Partner
