Frank Cespedes
Professor, Harvard Business School, Boston, USA
Presidente di FVC Associates, Boston, USA
Già Co-founder e Managing Partner del Center for Executive Development (CED)
Main Topics:
- Strategy, marketing and sales management
- Organizational design
- Strategy implementation
- Talent management
- E-business
Professional Profile:
Frank Cespedes teaches at Harvard Business School and is President of FVC Associates.
He was managing partner at The Center for Executive Development (CED), Cambridge, Massachusetts, a firm that helped companies utilize management education as a strategic tool to develop capabilities, implement organizational change, and achieve results. CED won awards in the United States and Europe for its work with companies.
Cespedes was a professor at Harvard Business School faculty for 15 years, specializing in marketing, organizational design, and strategy implementation, and he continues to teach the required Strategy course at Harvard as a Senior Lecturer. He has developed and taught a variety of MBA and executive courses, led the Strategic Marketing Management program for senior executives, and was co-lead of the Sustainable Market Leadership program for CEOs and their leadership teams.
Prof. Cespedes has consulted to companies in industries such as computers, consumer goods, manufacturing, professional services, retailing, software, telecommunications, textiles and financial services, and has been a Board member for Evenflo Inc., Halo Inc., and start-up firms. He has also designed and delivered corporate education programs for firms in North America, and South America, Europe, and Asia in areas such as strategy implementation, account management, leadership skills, and managing change.
Frank Cespedes is the author of seven books, including “Concurrent Marketing: Integrating Product, Sales and Service” (Harvard Business School Press) and “Managerial Communications” (Scott-Foresman); as well as articles in the Harvard Business Review, Strategy & Business, Business Horizons, California Management Review, Industrial Marketing Management, International Encyclopedia of Business and Management, Journal of Consumer Marketing, Journal of Managerial Issues, Organization Science and Sloan Management Review. He has also written more than 40 case studies about companies and numerous technical notes on various business topics.
Education:
- B.A., City College of New York
- M.S., Massachusetts Institute of Technology
- Ph.D., Cornell University
Selected Works:
- F. V. Cespedes, Concurrent Marketing, Harvard Business School Press, 1995
- F. V. Cespedes, Managing Marketing Linkages: Text, Cases, and Readings, Pearson Education POD, 1995
- F. V. Cespedes, Organizing and Implementing the Marketing Effort: Text and Cases, Addison-Wesley, 1991
- F. V. Cespedes, Going To Market, Harvard Business School Press, 1989
Associated Partner
Associated Partner
