Linda Gobbi
Sociologist
Founder and Research Director of Future Concept Lab
Main Topics:
- Social Demography: study of generations and the correlation with consumption dynamics
- Socio-cultural scenario trends broken down by sector (Food, Cosmetics, Wellness & Health, Domesticity): definition of business strategies (Brand, Communication, Distribution)
- Marketing management: practical application of analysis methods and techniques within the company (training, workshops, events,…)
- Women’s Empowerment: female leadership development
- Circular economy and social sustainability: transformation of sustainable consumption models
Professional Profile:
Sociologist specialized in Research Methodology, in the study of Social Indicators and data processing, she has worked in the field of social and market research since 1980. After a professional experience as a researcher at Italian Universities and Social and Market Research Institutes, dealing with socio-cultural research models, social demography and consumer segmentation, in 1989 she became a founding member of Trends Lab.
Since 1994 she has been co-founder and partner of Future Concept Lab, a social and market research institute, based in Milan.
In Future Concept Lab he manages the area of ad hoc research, the Sector Observatories (Food & Drink, Wellbeing & Health) and defines the generational trends in the multi-decade cycle of the Future Vision Workshops (Seminars on Trends in Aesthetics, Consumption, Communication, Retail).
From 2005 to 2010, contract professor at the Master in Marketing Research, Faculty of Statistics, Alma Mater University of Bologna, Bologna and Buenos Aires branches. From 2007 to 2010 teaching position on domestic scenarios at POLI-Design.
She developed and coordinated the WE-Women for Expo project of Expo Milano 2015 (2013-2015) – in collaboration with the Ministry of Foreign Affairs and International Cooperation and with the Arnoldo and Alberto Mondadori Foundation – the large network of women from all over the world on the issues of sustainability and nutrition.
Head of the scientific committee of Fermati Otello, an association that researches, trains in schools, raises awareness on the issues of gender violence.
Teacher and Project Work Tutor at the Master Integrated Communication Strategy UPA (Milan), he holds courses and seminars at organizations and institutions on the topics of the fields of study and work.
She is co-author of “I Boom, Società e Prodotti dell’Italia degli anni ‘80” (1990), “I nuovi boom, Tendenze e prodotti di successo negli anni della transizione” (1993), “Asimmetrie Europee” (2002; “Leggere le tendenze” (Lupetti, 2007); “Focus Groups per il Marketing” (Franco Angeli, 2008), “Il Talento dell’Impresa: L’Impronta Rinascimentale in dieci aziende italiane” (2010, Nomos) and “L’Impresa del Talento. I territori creativi delle aziende italiane” (2012, Nomos).
Associated Partner
