“Connecting brains“. This is the original and winning idea that the founder and President Giovanni Battista Vescovo placed at the basis of the success of PROMOSTUDIO, “small but beautiful” – as it was defined by Professor Franco Modigliani who was the inspiration and with whom Vescovo has had a close professional but also personal collaboration, which continued until 2003.

PROMOSTUDIO began its main activity when Giovanni B. Vescovo, President and CEO of the company, met Renato Tagiuri – Professor Emeritus at Harvard Business School and management guru – and, immediately after, Professor Franco Modigliani – Nobel Prize in Economics. These meetings were the beginning of the idea of building a consulting company to provide managers and entrepreneurs with the most advanced studies and analytical tools in Management and Economics.
PROMOSTUDIO is now one of the most innovative consulting companies: it aims to connect two different disciplines such as Management and Economics, promoting a continuous dialogue between them.

Since 2001, when PROMOSTUDIO conceived it, the company has also promoted the international Nobels Colloquia event in which Nobel laureates in economics, management, economics and finance experts meet and discuss social, financial, economic and managerial issues at global level.
Since 2002, the Award for Leadership in Business and Economic Thinking has been awarded during the event. The Award follows the mission of PROMOSTUDIO to create a dialogue between the two disciplines of Management and Economics.

From June 2005, after completing his university studies and having a few years of experience in the commercial sector, Manuel Vescovo, son of Giovanni Vescovo, joins the Promostudio family with the role of Vice President & Chief Operating Officer dealing with commercial area and customer relations.

With his entry, the services offered by Promostudio have increased with the addition of a new category of speakers made up of sportsmen and motivators from various sectors.

In September 2019 after the death of Giovanni Vescovo, according his great desire, his son Manuel Vescovo and his wife Gabriela Pohn Vescovo decided to continue to carry on the family company with determination.

Over the years, the company has managed to establish professional but also personal contacts with over 200 speakers.

Thanks to these collaborations, PROMOSTUDIOcan make the most advanced and innovative management techniques and the lines of thought of the great international economists available to the Italian and European professional and entrepreneurial world.

PROMOSTUDIOis an innovative company that combines different disciplines such as management and economics, offering each other a continuous comparison and dialogue.

PROMOSTUDIO’sclients are Italian and European companies, multinationals, trade associations, public bodies, institutions, banks, insurance companies and foundations.

PROMOSTUDIOoffers consultancy, conferences, seminars, executive education projects, tailor-made study trips with American teachers selected in collaboration with the client at the Harvard Faculty Club, research projects and operational interventions on specific issues of management, economics and finance .